Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges

Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges
Publisher: IBM Press | 2009 | ISBN: 0137148879 | Pages: 432 | PDF | 13,44 MB

Plan, Manage, and Architect Multiple Web Sites for Maximum Efficiency and Business Value

For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies can’t handle. In Multisite Commerce, Lev Mirlas–the architect who pioneered the concept of a shared multisite platform with IBM® WebSphere® Commerce–introduces best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively.